BAJAJ Electricals has appointed Tilt Brand Solutions, part of Quotient Ventures, as its brand and communications Agency on Record for the brand’s consumer appliances and lighting portfolios.
As part of the mandate win, Tilt Brand Solutions has been tasked with the responsibility to conceive and execute the go-to-market strategy and integrated brand communication planning, management and communication to further enhance BAJAJ’s relevance and appeal, positioning it as a modern, premium choice in today’s ever-changing market landscape.
Being a brand renowned for its trust, durability, and innovation, Bajaj Electricals continues to hold a treasured place in the hearts of consumers across the nation. In fact, in recent years, the brand has embarked on a premiumisation journey, redefining its positioning with the ethos “Built For Life” and this evolution is reflected in its revamped product portfolio as well as it builds on the enduring promise of durability.
Commenting on the association, Devika Sachdev, Head of Advertising and Brand Management, Bajaj Electricals, said, “We’re happy to have Tilt Brand Solutions onboard as true partners in this pivotal phase of the brand growth. Their passion for the brand and innovative approach will help us craft meaningful solutions and experiences that not only resonate with today’s discerning consumers but also strengthen BAJAJ’s position as a modern, premium brand in a dynamic marketplace.”
To this, Hari Krishnan, Group Chief Business Officer, Tilt Brand Solutions, added, “We are excited to partner with BAJAJ at this pivotal point in the brand’s journey. As an industry leader for long, we are grateful for the trust they’ve placed in us to enable their ongoing transformation and support the expansion and consolidation of their reach across the nation and wider consumer segments. Our partnership will focus on through-the-line brand positioning, communication, and management across touchpoints.”
