ThinkROI has won the digital marketing mandate for RSPL Group’s laundry and detergent portfolio, including Ghadi Detergent Cake, Ghadi Detergent Powder and Ghadi Smart Matic. The mandate has formalised and expanded an existing association between the agency and the FMCG company.
ThinkROI has been associated with RSPL since April 2025 and has handled digital campaigns for the Ghadi portfolio across multiple consumer segments. The new mandate has extended the scope of work across digital media strategy and execution.
The agency has developed a digital approach built around biddable media, supported by non-biddable channels and programmatic services to drive performance across the funnel. It has taken responsibility for managing digital campaigns for both established products and newer innovations across platforms.
The mandate has included efforts to increase brand visibility and engagement across rural, semi-urban and urban markets through integrated digital media planning and execution.
Rupinder Singh, Founder & CEO of ThinkROI, said: “We are excited to leverage our expertise in driving measurable growth across diverse market segments. This partnership is an opportunity for us to demonstrate how strategic digital interventions can amplify brand leadership in this challenging Laundry category.”
Rohan Padival, Director – Strategy and Client Servicing at ThinkROI, added, “We plan to reach customers where they are in their digital journeys through our multi-platform strategy. By fusing data-driven insights with powerful storytelling, we are well-positioned to open up new growth prospects for Ghadi and strengthen its equity across India’s diverse consumer landscape”
