Having completed a decade of existence as an independent full-service digital agency, TheSmallBigIdea, has unveiled a refreshed brand identity with a new logo and credo- What’s Next!, to strengthen its commitment of staying at the forefront of digital disruption while evolving and crafting another decade of many firsts.
Synonymous with its purpose and journey towards redefining the ‘next’ in advertising, TheSmallBigIdea’s new identity is inspired by the symbiotic relationship between insight, idea, and execution.
In the past 10 years, the full-service independent digital agency has solidified its standing in the digital landscape by catering to multiple sectors including Entertainment, Sports, Fashion, Real Estate, BFSI, E-Commerce, and Technology amongst others.
However, in the past one year, alone, TSBI Studios, the production arm of the agency, crafted over 100 ad films and digital videos for various brands such as ICICI Direct, AGL Tiles, and Adani Sportsline.
It was only in the recent past that TheSmallBigIdea expanded its operations in the international market, starting with the setting up of its first overseas office in Dubai to cater to the Middle East and North Africa (MENA) region.
Additionally, the agency also widened its portfolio by building a specialist division that supports brands in their ‘Digital Transformation’ journey and introduced a dedicated ‘Sports Marketing’ unit and an ‘Artist Management’ team to diversify into other avenues with robust partnerships.
Speaking on the milestone and new brand identity unveiling, Harikrishnan Pillai, CEO and Co-Founder, TheSmallBigIdea, said –
“We are committed to directing our gaze towards the future while drawing inspiration from the past decade. The brand ethos guiding our journey ahead is, ‘What’s Next!’. At TheSmallBigIdea, we are dedicated to inspiring both our teams and clients to contemplate the future of content marketing, performance marketing, and technology, and constantly push boundaries in advertising. Our focus extends beyond business development; it encompasses nurturing individuals and building professional careers in advertising.”
To this, Manish Solanki, COO and Co-Founder, TheSmallBigIdea, added –
“As we mark a significant milestone, we express our gratitude to all our team members, clients, and partners. This 10-year journey has been phenomenal. Over these years, our unwavering commitment, endless creativity, and transformative growth have been instrumental to our success. We are ready to push our boundaries, deliver exceptional results, and create remarkable experiences.”
