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| 2 minutes read

2 minutes read

The Crayons Network Bags 3 New Creative Mandates; Gets Duties For More Brands Of Som Distillers

Homegrown 'Creatively Independent' advertising agency, The Crayons Network has added to its kitty three new creative mandates- Chola MS General Insurance, Zeeba rice as well as its parent company Supple Tek, and Clove Dental alongside expanding its duties for four new Som Distillers' brands.

| Published on March 28, 2024

The Crayons Network Bags 3 New Creative Mandates; Gets Duties For More Brands Of Som Distillers

The Crayons Network has added to its kitty the creative mandate of three new brands- Chola MS General Insurance, Zeeba rice and its parent company Supple Tek, and Clove Dental.

The homegrown creative agency shared its confirmation on the development with Marketing Mind.

One of the three new accounts that the homegrown ‘creative independent’ ad agency has won recently includes Chola MS General Insurance which provides a variety of insurance options like car, health, home, accident, engineering, liability, marine, travel, and crop insurance for both individuals and businesses.

Zeeba Rice and its parent company- Supple Tek are one of the largest exporters of Basmati Rice in India. Alongside Zeeba, the other flagship brands of Supple Tek include Naira Basmati Rice, Rang Basmati Rice, Tej Basmati Rice, Silver Farm Basmati Rice, Queen of Punjab Basmati Rice, Only Basmati Rice and Perfect Basmati Rice.

In the global landscape, Supple Tek’s international brands include Punjab Kingg Basmati Rice, Aura Basmati Rice, Elate Basmati Rice, Bouquet Basmati Rice, Jazbaa Basmati Rice, Starlite Basmati Rice, Ne’ama Basmati Rice, etc.

The third brand which has entrusted the agency with its creative mandate is Clove Dental which currently spreads over 350+ clinics and manages and excess of 1 million+ patients every month.

Apart from these, The Crayons Network has also started working on an extended creative mandate for Som Distillers.

The agency first got the brand’s Woodpecker beer account in 2023, but today it has expanded its mandate to handle all the beverage products ranging from Hunter beer, the brand’s new single malt, White Fox vodka, and Powercool beer, all through an integrated approach.

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