Salad Days has partnered with Team Pumpkin to drive its digital growth and performance marketing initiatives across India. The development comes as the brand scales its cloud kitchen operations across Delhi-NCR, Mumbai, and Bangalore, after serving over 1 million orders in 2025.
As part of the mandate, Team Pumpkin will lead Salad Days’ performance marketing efforts, focusing on customer acquisition, conversion optimisation, and brand visibility across digital platforms. The engagement is aimed at strengthening the brand’s digital positioning among urban consumers.
The mandate includes management of paid media, campaign planning and execution, funnel optimisation, audience segmentation, and performance tracking across online channels.
Founded by Varun Madan in 2014, Salad Days operates through a network of cloud kitchens, central kitchens, and organic farms. The brand offers menu options catering to various dietary preferences, including keto-friendly, vegan, detox, gluten-free, and lactose-free offerings. It recently introduced “Build Your Salad,” a customisable meal platform.
Commenting on the partnership, Varun Madan, Founder & CEO, Salad Days, said: “Over the past decade, we’ve built Salad Days with a singular mission to make healthy eating enjoyable, accessible, and a mainstream choice for urban India. As we scale operations, strengthening our digital presence becomes crucial to reaching the millions of consumers actively seeking better food choices. Team Pumpkin’s expertise in performance-led growth aligns perfectly with this phase of our journey. This partnership will help us amplify our reach while staying true to our core values of quality, affordability, and making nutritious eating accessible to a broad customer base across the country.”
Swati Nathani, Co-founder of Team Pumpkin, added:“Salad Days represents the new wave of food brands that combine wellness, convenience, and strong brand identity. We’re excited to collaborate with the team to drive meaningful growth through performance-led strategies while building a deeper connection with their audience.”
