Team Pumpkin has won the social media mandate for Lavie, strengthening the fashion accessories brand’s digital and content-led marketing efforts. Known for its handbags, wallets and fashion accessories, Lavie is looking to deepen engagement with young, style-conscious women across India as it continues to expand its market presence.
Under the mandate, Team Pumpkin will manage Lavie’s digital presence and lead the brand’s social media strategy across platforms. The agency will focus on creating platform-native content, trend-led storytelling, influencer marketing initiatives and culturally relevant campaigns tailored to the brand’s evolving consumer base.
The partnership will also see Team Pumpkin oversee community management, with an emphasis on reflecting Lavie’s approachable and aspirational brand personality across digital touchpoints.
Speaking on the partnership, Ayush Tainwala, CEO, Lavie, said, “As we grow our digital footprint, we wanted a partner who creates and executes compelling content that resonates with today’s consumer. Team Pumpkin brings both the creative sensibility and strategic depth we were looking for. We’re excited about what we’ll build together.”
Swati Nathani, Co-founder at Team Pumpkin, shared, “Lavie is a brand with real character: stylish, confident, and deeply rooted in the Indian woman’s everyday life. We’re thrilled to carry this mandate and look forward to building campaigns that genuinely connect with the women who love this brand. There’s a lot of room to do amazing, meaningful work here, and we can’t wait to get into it.”
