Ashish Babu, with nearly 16 years of experience with the company, has been promoted to the role of Chief Marketing and Communications Officer for Global Markets at Tata Consultancy Services (TCS).

In his previous role at the company, where he was serving as Chief Marketing Officer for Europe and UK at TCS.

Babu has held several positions during his time at TCS, starting as Head of Communications in India before moving on to serve as Interim Brand Director of Europe/ Director of Communications in the UK and Ireland and later in the UK and Europe.

Earlier, he served as a Senior Associate at Genesis Burson Marsteller from 1999 to 2003, then transitioned to Hanmer MSL as a Senior Consultant from January 2004 to September 2005. Later, he joined Weber Shandwick as Head of Technology Practice between 2005 and 2006. In January 2006, he joined Tata Sky as Head of Communications, where he remained for 2.5 years.

Babu said, “I’ll be leading strategic initiatives across North America, Europe, UK, MEA, Latam, Japan, ANZ, and APAC to drive TCS’ brand, reputation, and growth in diverse markets. Excited to collaborate with the incredible team and report to TCS’ Global CMO, Abhinav Kumar.”