Ormax Media Rolls Out Research Solution ‘Ormax Trac20’ To Measure IPL Ad Effectiveness
Ormax Media has launched ‘Ormax Trac20’, a syndicated research solution designed for brands, sponsors, and advertisers ...
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Tag: IPL
IPL Has Moved From Gold To Platinum Standard: WPP Media’s Vinit Karnik On Why Cricket Still Rules Advertising
In India, cultural moments rarely arrive quietly. They erupt, in stadiums packed with roaring fans, in ...
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Shah Rukh Khan Tops TV Celebrity Ads With 30 Hours Daily Visibility In 2025: TAM AdEx
Celebrity-led television advertising in India has remained a major branding driver in 2025, even as overall ...
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Sportz Interactive & WordsWork Form Strategic Alliance To Strengthen Fan Engagement In Indian Sports
The sports industry in India has matured, and rights holders, leagues, and franchises now face a ...
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A Complete Look At 2025 In A&M: Trends, Leadership Changes, Industry Insights & More
The year 2025 has been a landmark period for the Advertising and Marketing sector, defined by ...
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When Vodafone’s Adorable ZooZoos Took Over IPL & Our Hearts
Imagine a world where little egg-headed, stick-limbed creatures pop up on your TV, doing the silliest ...
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India Spends 20 Hrs A Month On Social Media, YouTube Leads As Top Platform: Comscore
Indians are spending an average of 20 hours every month on social media, making the country ...
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IPL’s Valuation Touches $18.5 Billion; RCB Becomes The Most Valued Franchise
The Indian Premier League (IPL) has grown even bigger as a business, now valued at USD ...
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Sports, Media & Tech Are Converging & India Is At The Forefront: JioStar’s Prashant Khanna
At APOS 2025 in Bali, Prashant Khanna, Head of Sports Production Services & Technology at JioStar, ...
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Digital Has Democratised IPL Fandom; Now It’s About How You Engage, Not Just How Loud You Are: PGI’s Sujala Martis
In the ever-evolving world of the Indian Premier League (IPL) advertising, the screen isn’t just a ...
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