Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Media

Aditya Birla, Times Group, Bolt Ventures & Blackstone Acquire RCB For Rs 166.6 Bn

United Spirits has sold 100% stake in Royal Challengers Sports to a consortium including Aditya Birla Group, Times Group and Blackstone for Rs 166.6 billion.

MM Desk by MM Desk
March 25, 2026
in Media
A A
Aditya Birla, Times Group, Bolt Ventures & Blackstone Acquire RCB For Rs 166.6 Bn

United Spirits has announced the full divestiture of its 100% stake in Royal Challengers Sports to a consortium comprising Aditya Birla Group, The Times Group, Bolt Ventures, and Blackstone for Rs 166.6 billion in an all-cash transaction.

The company has entered into definitive agreements following approval from its Board of Directors. The deal has covered the sale of Royal Challengers Sports, which owns and operates the Royal Challengers Bengaluru franchises participating in both the Indian Premier League and the Women’s Premier League.

Upon completion, the consortium has been set to acquire ownership and operational rights of the franchise through Royal Challengers Sports. The transaction has marked the conclusion of the strategic review initiated by United Spirits in November 2025.

The deal has remained subject to customary closing conditions and approvals, including from the Board of Control for Cricket in India and the Competition Commission of India.

Commenting on the transaction, Praveen Someshwar, MD & CEO of United Spirits, has said the move aligns with the company’s focus on its core business and long-term value creation.

In a joint statement, the acquiring consortium, comprising Aditya Birla Group, The Times Group, Bolt Ventures, and Blackstone — has stated its intent to build on the franchise’s existing position and expand its growth across on-field and commercial opportunities.

Advisory support for the transaction has been provided by Citigroup India and AZB & Partners.

“This transaction marks an important milestone for USL as we sharpen focus on our core beverage alcohol business to unlock its true potential with sustained growth, and to continue delivering on long-term value creation for our stakeholders. RCB has grown into the most prominent and commercially successful franchise in the IPL and WPL. Guided by its ‘Play Bold’ philosophy and a strong competitive spirit, it has built a globally recognized brand and a passionate fan base. We are excited for the future of RCB under the stewardship of the new owner. As Sports enters a new phase of growth in India & globally, we believe this is in the best interest of the franchise and our stakeholders. On behalf of USL, I thank everyone who has contributed to RCB’s journey for their continued support – the BCCI, the fans, players and employees.” — Praveen Someshwar, MD & CEO, United Spirits

“We are proud to become custodians of RCB and grateful to USL and Diageo for the franchise they have built. RCB’s championship-winning culture, its deep connection to Bengaluru, and one of the most passionate fanbases in world sport make this an extraordinary opportunity. We are committed to taking RCB to new heights, on the pitch and beyond.”, Acquiring Consortium

Related Posts

Ashwini Vaishnaw Orders MeitY To Summon Meta Over Instagram Child Abuse Ads
Media

Ashwini Vaishnaw Orders MeitY To Summon Meta Over Instagram Child Abuse Ads

by MM Desk
July 3, 2026

IT Minister Ashwini Vaishnaw has directed officials in the Ministry of Electronics and Information Technology (MeitY) to summon Meta over...

EU Top Court Upholds €4.1 Billion Antitrust Fine Against Google In Android Case
Media

EU Top Court Upholds €4.1 Billion Antitrust Fine Against Google In Android Case

by MM Desk
July 3, 2026

In a major setback for Google, Europe's highest court has upheld a €4.1 billion ($4.8 billion) antitrust fine against the...

Latest

Ashwini Vaishnaw Orders MeitY To Summon Meta Over Instagram Child Abuse Ads

Ashwini Vaishnaw Orders MeitY To Summon Meta Over Instagram Child Abuse Ads

July 3, 2026
Rivalry, Recovery & Relatability Drove This Week's Top Brand Campaigns

Rivalry, Recovery & Relatability Drove This Week’s Top Brand Campaigns

July 3, 2026
The Camlin Commercial That Left A Permanent Mark On Indian Advertising

The Camlin Commercial That Left A Permanent Mark On Indian Advertising

July 3, 2026
Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

July 3, 2026
The Sock Street Onboards Sangram Singh As Brand Ambassador

The Sock Street Onboards Sangram Singh As Brand Ambassador

July 3, 2026
Karthik Krishnan Takes Charge As Senior Creative Director At Schbang

Karthik Krishnan Takes Charge As Senior Creative Director At Schbang

July 3, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.