Equitas Small Finance Bank has continued its partnership with Chennai Super Kings and Gujarat Titans as the official banking partner for the 2026 season of the Indian Premier League. The bank has entered its seventh year of association with Chennai Super Kings and fourth consecutive year with Gujarat Titans.
The bank has introduced its campaign “Bank Like a Champion” as the central theme for the season, focusing on its banking offerings and customer engagement during the tournament.
The partnership with Chennai Super Kings has remained significant for the bank due to its presence in Chennai, while the association with Gujarat Titans has strengthened its reach in Gujarat.
Equitas Small Finance Bank has promoted its savings accounts, fixed deposits, and premium banking services through the partnership. It has also highlighted its Equitas Express service, which provides assisted home banking solutions.
The bank has aimed to use the IPL platform to strengthen brand visibility and promote its financial products during the tournament.
“As our home team, CSK helps us deepen our connection in Chennai, while our association with GT strengthens our footprint in Gujarat, a market known for its financial acumen. This year, we continue to highlight our rewarding banking offerings, including highinterest Savings Accounts (6% for balances from ₹5 lakh to ₹50 lakh) and Fixed Deposits with Senior Citizen rates up to 8%. Alongside these, our popular Equitas Express Service brings expert premium banking service right to the customer’s doorstep.”, Vignesh Murali, Chief Marketing Officer and Business Head – Banker on Wheels, Equitas Small Finance Bank
