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Moloco Partners With KRAFTON To Drive CookieRun India’s Success With CTV Advertising On LG Channels

Omnicom Pursues CCI Approval For Interpublic Group Acquisition

NP Digital India Appoints Venkata Gavaskar Dontha As Head- Digital Operations

Kyoorius Creative Awards Expands Into South Asia; Invites Entries From Across The Region

FCB India Wins Creative Mandate For Digestive Health Major- Dulcoflex

Dentsu India Appoints Devang Shah & Hemant Kshirsagar As CBOs Of Its CXM Practice

AnyMind Group To Provide Reserved Ad Inventory As It Becomes YouTube Partner Sales Program Partner

Harshil & Sohil Karia Purchase Akshay Gurnani’s Shares As He Quits Schbang After 10 Years

Collective Artists Network’s CRO Sudeep Subash Assumes Additional Role As Big Bang Social’s New CEO
Marketing

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

Chivas Regal Onboards Charles Leclerc As Global Brand Ambassador

Mashroo Onboards Cricketers Sarfaraz Khan, Musheer Khan, Sikandar Raza & Music Duo Danish & Dawar As Brand Ambassadors

Levi’s Ropes In Diljit Dosanjh As Global Brand Ambassador

Paisabazaar CEO Naveen Kukreja Steps Down, Santosh Agarwal To Take Over

Brands Are Becoming More Ethical In How They Regulate Themselves: Parthasarathy Mandayam

Gulf Oil Lubricants India Appoints Aarthy Sridhar As Chief Marketing Officer

Atlys Appoints Abhishek Mudgal As Head Of Brand & Content

Neha Bareja Joins ACKO Drive As Head Of Marketing
Media

My11Circle Partners With JioStar As Co-Presenting Partner For Tata IPL Digital Streaming

Vikram Solar Partners With Kolkata Knight Riders For IPL 2025

Bharti Airtel Confirms Discussions With Tata Group To Merge Their DTH Business

TV Today To Sell FM Radio Business To Creative Channel For Rs 20 Cr By Jan 2026

JioHotstar To Live Stream 20 Aartis From All Jyotirlingas, Isha Foundation & The Art Of Living Events On Mahashivratri

JioHotstar A Game-Changer For India’s OTT Landscape & Advertisers

Crossing Line Of Creative Freedom Can Lead To Negative Viewer Experiences & Pose Risks To Advertisers: Kevin Vaz

PVR INOX & JioStar Team Up To Bring ICC Champions Trophy 2025 To The Big Screen

Netflix India Appoints Aneesha Mukhopadhaya As Consumer Insights Lead
Business

HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role

India-Founded Internet Browser Veera Goes Global, Now Available In 100+ Countries

Mirum India’s Mihir Karkare, Sanjay Mehta & Hareesh Tibrewala Reunite To Build Meru Life

Head Digital Works Strengthens Its Online Poker Footprint In India With Adda52 Acquisition

Curefit’s Former Business Head- Play & CHRO Chanakya Gupta Joins Tuco Kids As Co-Founder

Life Comes Full Circle For Sirona Founders As They Buy Back Company From The Good Glamm Group

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

Esports and Gaming Major S8UL Rebrands As S∞UL To Celebrate Infinite Love Of Gaming
What’s Buzzing

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’

What Indian A&M, Tech & M&E Industry Want From Nirmala Sitharaman’s Upcoming Union Budget

Patriotism Meets Creativity As Brands Turn Republic Day Into A Storytelling Canvas

Auto Expo 2025: Tata Motors’ Commercial Vehicles Lineup Is Built For A Sustainable Future

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

Is SEO Dead Due To The Rise Of AI Search?

Block Out The Noise & Keep Moving Forward Because One Has To Be ‘Stubborn’ To Succeed: Fixderma’s Shaily Mehrotra

AI, Authenticity, Attention: The New Rules of Content in 2025

The Agency Business Dilemma: Navigating Talent Challenges

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Tag: ikea

How Endowment Effect Works And Companies That Practice It

Marketing

How Endowment Effect Works And Companies That Practice It

by Zainab Kantawala

One of the biggest factors that set humans apart from other species in the world, is ...

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Distinctive Value Propositions Of 10 Brands That Made Them Winners In Business

Listicles

Distinctive Value Propositions Of 10 Brands That Made Them Winners In Business

by Zainab Kantawala

A unique selling proposition is what differentiates a business from its competitors. It gives customers a ...

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10 Most Creative Staircase & Escalator Ads

Listicles

10 Most Creative Staircase & Escalator Ads

by Zainab Kantawala

A person hardly spends any time taking the staircase or using the escalator in a day. ...

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IKEA's Retail Therapy Campaign Gave A Hillarious Twist To Regular Products

Campaigns

IKEA’s Retail Therapy Campaign Gave A Hillarious Twist To Regular Products

by Rinie Wilson

IKEA has always made a point to deliver some of the most iconic advertising campaigns. The ...

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IKEA Hires Anyone Wearing Yellow T-Shirt To Be 'Co-Worker For The Day' For Sale Season

Campaigns

IKEA Hires Anyone Wearing Yellow T-Shirt To Be ‘Co-Worker For The Day’ For Sale Season

by Rinie Wilson

February 16, 2022

Dubai sale season can get out of hand in a very short time. The deals are ...

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Top 10 Furniture Brands In India 2022

Misc

Top 10 Furniture Brands In India 2022

by Zainab Kantawala

February 5, 2022

There is no place like home. It is rightly said, that your home should tell the ...

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Iconic Market Entry Campaigns From World's Top Brands

Marketing

Iconic Market Entry Campaigns From World’s Top Brands

January 21, 2022

We have seen so many foreign brands try to make their messaging as desi as they ...

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Reasons Why Customers Agree To Buy $2,000 Simple Looking IKEA Shopping Bag

What’s Buzzing

Reasons Why Customers Agree To Buy $2,000 Simple Looking IKEA Shopping Bag

by Zainab Kantawala

November 14, 2021

When you hear of a $2000 shopping, you are sure to roll eyes at the enormity ...

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IKEA Launches App To Build Omni-Channel Marketing Approach In India

Business Models

IKEA Launches App To Build Omni-Channel Marketing Approach In India

Swedish Retailer IKEA has launched its mobile application in India which will be available on both ...

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IKEA To Launch New Mall In Noida, CM Yogi Adityanath Congratulates

What’s Buzzing

IKEA To Launch New Mall In Noida, CM Yogi Adityanath Congratulates

by Eva R Sachdeva

February 20, 2021

India has its first-ever IKEA established in Hyderabad, Telangana. It seems like the second one is ...

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