PB Fintech, the parent company of Paisabazaar and Policybazaar, has appointed Santosh Agarwal, currently the Chief Business Officer (CBO) for Life Insurance at Policybazaar, as Paisabazaar’s new Chief Executive Officer (CEO).
This transition comes as Naveen Kukreja, who led the Paisabazaar for 11 years, steps down from operational responsibilities to explore other opportunities within PB Fintech. Agarwal would report to Yashish Dahiya, Co-founder, Chairman and Group CEO, PB Fintech, to drive the business starting March 1, 2025.
In a regulatory filing, the company stated that Kukreja would take the role of Group President at PB Fintech along with advising on the future strategy for Paisabazaar. He would also help us explore other opportunities from a long-term perspective. He continues to be aligned with PB Fintech, and a valued senior leader.
“Our hope is that in the next few months he will identify a valuable opportunity within PB Fintech, which we would love to back,” it added.
As per the company, Agarwal is an extraordinary leader who has been with the group since 2011 and has been a top performer in the company almost every year of the last decade.
In addition she will continue to mentor and guide on the Life Insurance side for the short term, as well as work with Sarbvir Singh in seeing how best Paisabazaar can leverage insurance opportunities.
Meanwhile, Kukreja would help guide the transition over the next few months and would continue to remain on the board of Paisabazaar as Non-Executive Director. Agarwal will also move onto the board of Paisabazaar as Executive Director.