Sunny Side Up has been awarded the creative mandate for Lapis Bard, the luxury writing instruments and accessories brand from William Penn. The agency has been given responsibility for developing brand strategy, creative execution and integrated communication across platforms.
The appointment has followed the company’s intent to strengthen the brand’s premium position and expand its market presence. The scope has included creative output, digital content and campaigns for product launches.
Nikhil Ranjan, Managing Director, William Penn, commented on the selection, “Lapis Bard represents the pinnacle of craftsmanship and design within our portfolio. As we look to elevate its stature, we sought an agency partner that understands the nuances of luxury and possesses the creative firepower to articulate the brand’s story effectively. Sunny Side Up demonstrated a clear strategic vision and a creative approach that aligns with Lapis Bard’s ambition.”
Shyam Nair, Creative Director, Sunny Side Up, expressed enthusiasm for the new partnership, “Lapis Bard has a beautiful, intrinsic truth rooted in craftsmanship and legacy. Our job is to translate that inherent elegance into an unmistakable and contemporary visual language. The challenge, and the opportunity, is creating communication that doesn’t just sell a pen or a bag, but asserts Lapis Bard’s definitive role in the modern luxury narrative.”
