Stayfree has launched a digital campaign for Stayfree Secure Nights, focused on addressing the need for specialised night-time menstrual protection. Conceptualised by DDB Mudra, the campaign highlights a common behavioural pattern where women use the same type of sanitary pad throughout their cycle, leading to disrupted sleep due to leakage concerns.
The film demonstrates how using a product designed for night use can improve comfort and reduce interruptions. Stayfree Secure Nights features NightLock Technology, along with enhanced coverage and a wider back design, aimed at providing effective overnight protection.
The campaign will be rolled out across digital platforms including YouTube, Meta, and OTT channels, with a focus on driving awareness around appropriate product usage for better night-time comfort.
Link to the campaign film:
Manoj Gadgil, Vice President, Marketing and Essential Health Business Unit Head, Kenvue states, “As a brand, we know that many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. We designed Stayfree Secure Nights to address specific night-time needs, with a superior pad featuring NightLock Technology and a wider back providing up to 100% leakage protection while sleeping.”
He also said, “Through our latest campaign, we encourage women to recognize the difference between day and night protection and make the simple switch to a Stayfree Secure Nights pad, so they can wake up feeling well-rested and ready to take on the day.”
