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2 minutes read

Sociowash Transcends Borders By Securing Tide Arabia’s Digital Mandate

As part of this mandate, Sociowash will build on Tide Arabia’s social media presence while increasing and revamping the overall brand’s digital presence.

| Published on February 21, 2024

Tide Arabia x Sociowash - Press Release - Banner

On the basis of the successful management of Tide India’s account, integrated advertising agency, Sociowash has now secured the digital mandate for Tide Arabia in the UAE.

Managed by the agency’s Mumbai office, Sociowash will be responsible for amplifying Tide Arabia’s digital presence while resonating with its target audience and help the brand achieve its business objectives.

This includes increasing the digital share of voice of the laundry brand, enagagement and brand recall by executing campaigns.

As part of this new mandate, the agency will be responsible for elevating the brand’s digital presence through the formulation and execution of strategic creative approaches.

Sharing his views on the win, Raghav Bagai, Co-founder, Sociowash, said-

“Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”

To this, Arushi Sethi, Brand Director, Tide Arabia, added-

“With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.”

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