QUE, an upcoming eyewear brand, has announced a collaboration with the Indian cricketer Shikhar Dhawan, as he joins the start-up brand as an investor, a partner and a brand ambassador.
The brand, co-founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, is gearing up for its launch with a promise to captivate the market with its premium and exciting range, the brand said.
The onboarding of Dhawan is expected to play a ‘pivotal role’ in QUE’s trajectory by enabling the brand to launch strongly, amplifying marketing efforts, and enhancing product offerings. With a vision to democratise style and quality, QUE aims to make its premium sunglasses accessible to a mass premium audience across India and beyond.
Talking about the collaboration, Dhawan said, “I am delighted to be associated with QUE, a brand that shares my commitment to quality and style. As someone who values both fashion and functionality, I believe QUE’s innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes.”
Shashank Saurabh, Co-founder and CEO of QUE, said “We are excited about this strategic investment and partnership with Shikhar Dhawan as it serves as a strong validation to our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador. As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand. QUE is poised to gradually establish its presence in the market, paving the way to empower individuals from all walks of life to embrace and celebrate their individuality through our unique sunglasses offerings.”
“We believe in QUE’s potential to redefine standards and disrupt the sunglasses market. We look forward to collaborating closely with exciting startups like QUE to create a solid impact. We are committed to working hand in hand with QUE to ensure that we disrupt the sunglasses industry in India, to begin with, and subsequently internationally as well,” said Amitesh Shah, CEO of DaOne Group
