Independent marketing agency Scribbld has secured the performance marketing mandate for Suzette Gourmet. The mandate has focused on strengthening the café brand’s growth across Mumbai through performance-led campaigns.
The agency has been tasked with driving in-store walk-ins across Suzette Gourmet’s 14 outlets, increasing visibility on food delivery platforms such as Zomato and Swiggy, and supporting the launch of the brand’s new cloud kitchen in New Cuffe Parade.
Suzette Gourmet, which includes Kitchen Garden by Suzette and Suzette Café & Bakery, has built its presence in Mumbai’s café segment with a focus on organic and lifestyle-led dining experiences.
As part of the mandate, Scribbld has also worked on expanding the brand’s digital reach and improving accessibility for customers across Mumbai.
Speaking on the partnership, Kajol Bheda, Founder, Scribbld, said:“Partnering with a brand so loved in Mumbai feels truly special. So many people around us have experienced and admired what they’ve built, and for us at Scribbld, this collaboration feels like a natural fit because we’ve always believed in standing for quality, and this partnership reflects exactly that. We’re genuinely very excited to work with Suzette Gourmet and everything the brand stands for. There’s a strong alignment between Suzette’s vision, values, and conscious approach to the community they’ve built with the brand over the years, and the kind of culturally and strategically driven work we believe in at Scribbld as well.”
Shambhavi Dubey, Marketing Head at Suzette Gourmet, said: “As a brand that’s in the process of strengthening our marketing department, onboarding Scribbld as our performance marketing partner felt natural. They’ve done some phenomenal work in the past, which made it easy to trust them. Kajol and her team are extremely diligent, proactive, and have made this decision a no-brainer. Suzette Gourmet has always stood tall on our core brand values: authenticity, integrity, and expertise. Scribbld fits those values seamlessly.”
