Scribbld has secured the digital and social media marketing mandate for Foot Locker India. The account has been led and managed from the agency’s Mumbai office.
As part of the mandate, the agency has overseen Foot Locker India’s digital presence, creating social-first campaigns to strengthen the brand’s positioning in the market.
Foot Locker India has launched its first store in New Delhi last year and has been operating under a long-term licensing agreement with Metro Brands for its offline business. Nykaa Fashion has managed its exclusive e-commerce presence, bringing the brand’s sneaker offerings to Indian consumers both online and offline.
Founded in 2020 by Kajol Bheda, Scribbld has worked with brands such as Amazon, Nykaa, and Flipkart. The agency has also marked its international expansion with a new office in the UAE.
Bheda, Founder of Scribbld, said: “Partnering with Foot Locker India is a special milestone for our team. We’re eager to learn from this collaboration and contribute with campaigns that reflect both creativity and the brand’s strong connection with its audience.”
