SBI General Insurance has announced actor Pankaj Tripathi as its Brand Ambassador and launched the integrated brand campaign ‘Chuniye Bharosa, Apno Sa’. The campaign connects a credible and authentic personality with a brand focused on trust and transparency. Tripathi’s persona aligns with the brand’s promise of personal and reassuring trust.
The campaign includes a new health insurance film highlighting SBI General Insurance as a reliable partner in protecting families. The narrative emphasizes that true assurance comes from consistent, everyday actions that reflect responsibility, protection, and support.
In the film, Pankaj Tripathi is shown as a pillar of strength within his family, attentive to their needs and expressing care through thoughtful actions. The story reflects SBI General Insurance’s role as a steady source of protection, standing by families when it matters most. The campaign has been conceptualized and executed by TBWA Lintas.
The approach is relevant in today’s healthcare landscape, where rising medical costs and increased health awareness make comprehensive health insurance an important part of financial planning. SBI General Insurance focuses on making the category more meaningful through product innovation, technology, and transparent claim settlements.
The campaign will be promoted across Print, TV, OOH, OTT, and social media platforms, aiming to strengthen brand recall, emotional connect, and reinforce the company’s position as a dependable financial protection partner.
Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “India is witnessing a clear shift in how families approach healthcare and financial security. With rising medical costs and increasing health awareness, comprehensive health insurance has become essential rather than optional. Through the ‘Chuniye Bharosa, Apno Sa’ campaign and our partnership with Pankaj Tripathi, we aim to raise awareness about the need for proactive health protection while reinforcing our commitment to making insurance simple, accessible, and responsive to the evolving needs of Indian households.”
Pankaj Tripathi, Brand Ambassador, SBI General Insurance, said, “I am thrilled to be associated with SBI General Insurance. What moves me is the brand’s commitment to providing protection and the trust it has among customers. The campaign’s narrative, ’Chuniye Bharosa, Apno Sa’, reflects warmth, responsibility, and a strong sense of family. Through this film, the brand highlights the critical importance of health insurance and ensures families across India are protected when it matters most.”
Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, added, “We are delighted to have Pankaj Tripathi as our Brand Ambassador. The film celebrates the everyday heroism of individuals improving the quality of life for their families, just as SBI General Insurance provides protection through Health Insurance.”
