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    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Saif Ali Khan Fronts McPherson & Valentine’s India Launch In A Fashion Campaign

Sunglass brand McPherson & Valentine has launched in India with two debut collections—The Classics and The Supermodel Collection—fronted by Saif Ali Khan. Highlights include the Bridge of Allan aviators, featuring sleek silhouettes in green, black, and whisky brown

MM Desk by MM Desk
May 5, 2025
in Advertising, Campaigns
A A
Saif Ali Khan Fronts McPherson & Valentine’s India Launch In A Fashion Campaign

Sunglass brand McPherson & Valentine has entered India with the launch of two debut collections: The Classics and The Supermodel Collection, fronted by Bollywood actor Saif Ali Khan.

The debut collections reflect this ethos with minimalist designs crafted from Italian acetate, titanium, and nylon lenses, all chosen for their enduring quality and sophisticated aesthetic.

The Classics Collection draws from the brand’s Scottish origins, bringing together tradition and modern design. Frames like the Bridge of Allan aviators feature streamlined silhouettes in hues such as deep green, charcoal black, and warm whisky brown.

In the debut fashion film, Saif Ali Khan moves with a quiet command — transitioning seamlessly from boardroom sharp to coastal ease. Each frame captures more than just style; it embodies a state of being.

McPherson & Valentine is now available at MacV stores, The Sunglass Atelier, and a curated network of premium eyewear retailers across India.

Link to the ad campaign:

“At McPherson & Valentine, our vision has always been clear — to craft sunglasses that feel timeless, intentional, and quietly powerful. We believe great design doesn’t have to shout; it should simply feel right the moment you put it on. Every frame is a study in balance — of precision, material, and emotion. We wanted to create pieces that feel personal and effortless, like they’ve always belonged to you. Saif Ali Khan brings that same natural elegance to everything he does. He doesn’t follow style — he defines it with calm certainty. That’s the spirit our brand was built on,” said Paresh Khivesara, Co-founder of the brand.

Speaking on this association, Saif Ali Khan shared, “I’ve always believed that style is timeless. Paresh, and their team have created fine-quality sunglasses, and I’m happy to be associated with this brand.”

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