Real-money gaming platform Rush, developed by Hike, has launched its first-ever brand campaign titled #ChaloJeetKiChaal, led by actor-comedian Krushna Abhishek. The campaign celebrates India’s casual gamers players who rely on sharp thinking, quick reflexes, and classic desi jugaad — and rolls out across TV, radio, and digital starting June 10.
Ludo, Rush’s flagship game, takes centre stage in a campaign that’s equal parts humour and hustle. Set against the backdrop of everyday life, it champions the idea that winning — in both games and life — is a result of skill, not luck.
The five-week campaign is being deployed with a full 360° media plan. Beyond the main film, Rush is backing it with high-intensity performance marketing on Meta and Google, plus creator-led integrations with names like Manisha Rani, Sunny Singh, and Nitish Rana. It’s also rolling out targeted vernacular campaigns and in-app contests to fuel local engagement and community participation.
At the centre of the campaign is the Leedo Champions League, Rush Ludo’s marquee tournament, offering users a shot at real-world prizes — from cash rewards to vehicles. The message throughout is clear: Rush is for players who win with strategy, not chance.
Watch the film here:
“#ChaloJeetKiChaal is our way of turning the spotlight on India’s sharpest gamers – people who play smart, hustle hard, and know that strategy & skill always wins over chance. We wanted the campaign to be as fun and fast-paced as the platform itself and bring gaming into the mainstream conversation with a smile,” said Manish Kumar, CFO, Hike.
“India’s real-money gaming industry is rapidly evolving into something far more aspirational, rooted in skill, culture, and mass accessibility,” said Manish Kumar, CFO, Hike. “Krushna was a natural choice for this campaign. He embodies the spirit of Bharat — quick-witted, endlessly relatable, and driven by hustle. His energy captures the heart of our vision: a gaming experience that’s skill-first, deeply inclusive, and unmistakably fun. This is what the future of gaming in India looks like.”
