Harley Davidson and Triumph have recently announced their plans for emerging markets like India and these bikemakers will target the portfolio of Royal Enfield. Unsurprisingly, Royal Enfield is aware of this and has revealed its plans to take on these global giants.
As per the latest reports from ET, Royal Enfield will be launching a new range of superbikes in the mid-size segment of 250-700 cc. Interestingly the company hasn’t told about the names it will use. In the interviews, heads of Royal Enfiled are using the codenames J, P, Q and K.
Around 6 new bikes are planned till 2023, which will also include bikes above 650cc. This can help Royal Enfield in becoming one of the top brands in the premium bike segment. Note that, RE is currently the most profitable two-wheeler maker in India with margins of over 30% with a market share of 90% in the 200-500 cc segment mainly because of the Classic 350 model.
Also Read: The Turn Around Story And The Saviour Of Royal Enfield You Were Not Aware Of!
J architecture
The J architecture is mainly for the BS-VI versions of the Royal Enfield Classic, Bullet, Thunderbird and Himalayan series. We can also expect a 650cc version of the Thunderbird under this.
P architecture
The P architecture is for the upcoming 650 Twins. The Royal Enfield Continental GT 650 and Interceptor 650 come under this. These are planned to launch on 22-26th September 2018.
Q and K architecture
The new bikes will be launched under Q and K architectures. Under the Q platform, bikes to compete with Triumph Thruxton will be made. So we can expect superbikes with 1200cc engine displacement in this.
The K architecture might have bigger bikes above 600-700cc. Also, Royal Enfield has confirmed that its Electric variant is in development and is expected to launch in 2021.
