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Riteish & Genelia Deshmukh Turn Entrepreneurs With Plant-Based Meat Venture

| Published on July 24, 2020

Celebrity couple Riteish and Genelia Deshmukh have turned into Entrepreneurship as they have launched Imagine Meats – a plant-based meat foods startup. According to a report by Business Insider, the famous couple has partnered with US-based global ingredients manufacturer Archer Daniels Midland (ADM) and Good Foods Institute to bring out products under the Imagine Meats brand.

Here’s how netizens reacted to this:

The plans is to launch plant-based kebabs, biryanis, and curries and several other products in the coming months.

“We want Imagine Meats to be the choice for anybody seeking the taste of meat, without the guilt of environmental and public health impacts – just as it will be for our own family,” said Genelia Deshmukh.

Quote source: Livement

Meanwhile, this isn’t the first time when Bollywood celebs have invested in startups. Actress Deepika Padukone has FMCG health-food brand Epigamia. Priyanka Chopra has investments education startup Holberton School and dating app Bumble, while Ayushmann Khurrana has also started in male grooming startup The Man Company (TMC). The list of such investments has increased immensely in past few years as celebrities are now using their social media presence to develop additional careers also.

Also Read: 5 Popular Fashion Brands That Bollywood Celebrities Introduced To Us

News Source: Inc42, BusinessInsider

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