RENÉE Cosmetics has raised $30 million in its Series C funding round at a valuation of $200 million. The round has been led by Playbook, with participation from Midas through a mix of primary and secondary investments.
Over the past 18 months, the brand has grown nearly threefold, supported by increasing consumer adoption, product innovation, and an omnichannel retail strategy. RENÉE’s current product portfolio includes over 200 SKUs across beauty and fragrance categories. The brand has established a presence in 15,000 retail outlets across India and continues to sell through major e-commerce platforms such as Amazon, Flipkart, Nykaa, and Myntra. It has also initiated a beta presence in the US, UAE, and Australia.
The company has stated that the new funds will be used to expand its product line, deepen offline distribution in Tier 1 and Tier 2 cities, and strengthen its marketing and technology capabilities.
“We are happy to partner with Playbook for our new funding round and to be backed by Evolvence India and Edelweiss. This capital further gives us the firepower to scale our marketing engine, optimise consumer acquisition costs, and drive better conversion across both D2C and marketplace platforms,” said Ashutosh Valani, Co-founder of RENÉE Cosmetics.
“This funding allows us to fast-track R&D and roll out cutting-edge formats that blend performance with global beauty trends,” said Aashka Goradia Goble, Co-founder and CMO.
“With this round, we plan to build a scalable distribution engine, strengthen retail presence in untapped locations, and ensure consistent brand experience on-ground,” said Priyank Shah, Co-founder.
“Renée is leading that growth, especially in Tier 2+ markets. We’re excited to bring our deep operating insights to support a brand that’s scaling rapidly,” said Vikas Choudhury, Founding and Managing Partner at Playbook.
“This fundraise marks an important milestone in its next phase of growth. The brand’s sustained momentum continues to reaffirm our long-term conviction in its potential,” said Abhishek Chandra, Partner at Evolvence Equity Partners.
