Red Bull India has extended its integrated media partnership with Wavemaker, a WPP Media agency, building on a relationship that spans over 15 years. The scope of work remains unchanged, covering end-to-end media strategy, planning, and buying across both digital and traditional channels, in line with Red Bull’s focus on impactful brand storytelling and measurable business results.
This integrated model combines brand-building with performance-driven strategies, allowing Red Bull to connect with its core audience during high-impact moments while ensuring consistency and scale across platforms.
In India, Red Bull’s marketing has long been rooted in youth culture, sports, and experiential ecosystems. WPP Media will continue to align its media approach with these touchpoints, driving stronger cohesion between content, experiences, and media investments. With the use of data, technology, and audience intelligence, the partnership will focus on enhancing effectiveness, boosting engagement, and sustaining growth.
Shekhar Banerjee, President, Client Solutions, WPP Media South Asia, said, “Our continued partnership with Red Bull India reflects a strong enduring relationship built on shared ambition and consistent delivery over time. As the media landscape evolves, our focus remains on crafting integrated strategies that seamlessly connect powerful brand storytelling with measurable outcomes across platforms. By leveraging data, technology, and cultural insight, we aim to build deeper audience engagement and drive sustained growth for the brand.”
