Purple Sketch Digital has won the digital and experiential mandate for The Vikas Group. The agency has been assigned to manage the group’s digital presence, including social media, website experience, and experiential initiatives.
The Vikas Group has partnered with the agency to strengthen its visibility across platforms and streamline its brand narrative. The group, which operates across specialty chemicals, polymers, and infrastructure, has aimed to make its business more accessible and relevant to wider audiences.
As part of the mandate, Purple Sketch Digital has taken charge of the conglomerate’s digital ecosystem. This has included developing social storytelling, improving website experience, and executing experiential initiatives. The agency has focused on translating the group’s industrial operations into clearer and more human-centric communication.
The partnership has been positioned to support the group’s efforts to build stronger brand visibility while presenting its operations, values, and long-term vision in a structured manner.
“We wanted a partner who could help share our story in a way that feels meaningful and relatable. Purple Sketch Digital brings the creativity and strategic insight needed to bring our vision to life across multiple touchpoints.”- Dr. Dinesh Bhardwaj, The Vikas Group
“The Vikas Group operates across diverse sectors, each with its own complexity and audience. Our role is to bring structure and consistency to the brand’s journey across digital, social, website, and experiential touchpoints, ensuring the brand communicates with clarity, consistency, and intent.”- Punika Chaturvedi, CEO – Client Growth, Purple Sketch Digita
