Publicis Groupe India has unveiled an industry-first content studio designed to meet the speed and scale of modern marketing. The facility has been purpose-built to help brands create personalised, localised, and contextual content, moving beyond ‘content at scale’ to ‘content with relevance’.
The studio has integrated creative talent, agile production workflows, and advanced AI-powered capabilities to enable brands to respond to cultural moments, regional nuances, and evolving platform dynamics in real time. By bringing together technology, data, and creativity, it has positioned content as a strategic business driver, ensuring that every asset is culturally relevant, strategically aligned, and measurable in impact.
The launch marked the entry of Publicis Production’s global network of 52 studios into India. These facilities have already been recognised across key creative hubs such as Bogotá, New York, London, Paris, Shanghai, and Warsaw for their cutting-edge technology and craft. With the addition of India, the network has extended its footprint to a new market equipped with high-end editing suites, generative AI tools, and CGI workstations.
Publicis Groupe India has also ensured that the new studio is seamlessly integrated into its international production ecosystem through LucidLink and advanced data asset management systems, enabling real-time collaboration across geographies. The studio has already produced content across categories including beauty, auto, FMCG, and technology, delivering assets such as product demos, festive campaigns, and influencer-led content for leading global brands.
With this launch, Publicis Groupe India has reinforced its leadership in delivering future-ready marketing solutions where AI, creativity, and agility converge to drive meaningful brand impact.
“Marketers today aren’t short on data or ideas. What they need is the ability to turn those insights into powerful, relevant content—faster than ever before. This studio does exactly that. It brings together creativity, technology and scale to act as a true growth engine for our clients.” — Anupriya Acharya, CEO – Publicis Groupe, South Asia
“With the launch of our world-class content studio, we now house creative, production, and technology under one roof. This is truly creativity powered by craft and fuelled by data, ready to meet the pace of culture and deliver real impact for our clients.”, Rajdeepak Das, CCO, Publicis Groupe, South Asia
“Production is no longer the final step; it’s the creative engine that connects strategy, media, technology, and commerce.. Today, it’s not just about producing more content, it’s about producing Intelligent content, made for the right audience, tailored to the right platform, and delivered at the perfect moment. With the launch of our first post – content studio, we now have the scale, speed, and precision to manage all our clients’ multi-market production needs, from start to finish.”, Varun Shah, Managing Partner – Publicis Production
