Lionel Messi has partnered with OpenAI to launch a global collaboration aimed at encouraging football fans to use ChatGPT to express their passion for the sport during the ongoing global football season.
The collaboration has begun with Messi using ChatGPT Images to create a new look inspired by Argentina’s national colours. The initiative has highlighted how artificial intelligence can help fans engage with football through creative content, match-related conversations, and personalised experiences.
OpenAI has joined forces with Messi to demonstrate how AI tools can help supporters stay connected with tournament action, explore match storylines, and participate in football discussions in new ways.
As part of the campaign, ChatGPT Images has enabled users to generate visuals inspired by their country’s colours, football moments, or personal styles of support using text prompts. The prompt used by Messi has also been featured within ChatGPT Images’ preset styles collection, allowing fans to create their own team-inspired versions.
The collaboration has also focused on showcasing practical uses of ChatGPT beyond football fandom. Over the coming weeks, content featuring Messi’s experiences with ChatGPT in everyday situations has been scheduled to appear on the official ChatGPT and Leo Messi social media channels.
“I’ve always loved seeing how people experience football differently in each country. I turned to ChatGPT to imagine myself cheering in a new way, and I started with Argentina’s colors, of course. This season, I think many fans will discover new ways to follow the matches, better understand what happens on the field, and show their support with AI,” said Lionel Messi.
