After being associated with Kofluence as VP- Account Management for about 10 months, Priyadarshi Banerjee, aka PD, has joined Mindshare as Principal Partner/Lead- Content+ (Unilever).

Before joining Kofluence in June 2023, he worked as a Strategic Advisor to MSMEs, Startups and agencies alongside being the Group SVP at Neoma Ventures.

Prior to that, Banerjee was associated with One Digital Entertainment as Group SVP for a period of more than a year wherein he was responsible for driving brand positioning, marketing strategy, critical partnerships, and communications for all the group companies and their IPs and re-assert the group’s positioning as one of the leading media conglomerate in Asia.

Earlier on, he also worked in BCCL for more than a decade’s time during which he served across various roles ranging from National Manager- Subscriptions Marketing and CRM, AGM- Digital and Consumer Products, GM- Digital Business and Marketing (Worldwide Media Brands), and AVP and Head- Digital Business and Marketing (Worldwide Media Brands).

From August 2010 to August 2011, he served as the Marketing Manager- Ack Media at Future Group India; Product Manager at Reader’s Digest from April 2008 to August 2010 and Account Manager at Wunderman Thompson from November 2006 to April 2008.

In the past, he also worked with Thomas Cook Group, Wipro and HSBC amongst others.