Prabhjot Khera has joined Bennett Coleman & Co. Ltd.’s Times Experience as Regional Head – North & East, marking a new milestone in his media and marketing career. Khera announced the appointment through a LinkedIn post, writing, “I’m excited to start the next chapter of my career! Happy to join Times Experience at Bennett Coleman & Co. Ltd. (The Times of India) as Regional Head – North & East.”
Khera brings over two decades of experience spanning media, telecom, technology, sales, and marketing. Over the years, he has worked across leading media organisations, building expertise in revenue growth, brand partnerships, integrated marketing solutions, and experiential campaigns. Prior to this move, he was associated with Mirchi, where he played a key role in driving brand solutions and strategic partnerships.
At Times Experience, Khera will be responsible for leading the company’s experiential business across the North and East regions. The role is expected to focus on strengthening client partnerships, driving revenue growth, developing branded experiences, and expanding Times Experience’s footprint in the rapidly growing experiential marketing landscape.
The appointment comes at a time when brands are increasingly investing in live experiences, IPs, consumer engagement platforms, and on-ground activations as part of their broader marketing strategies. With his background in integrated media solutions and brand-led experiences, Khera is expected to contribute to the next phase of growth for the Times Group’s experiential division.
