Royaloak has handed its integrated digital marketing mandate to Team Pumpkin, as the furniture and home décor brand looks to strengthen its digital presence and accelerate growth across online platforms.
Founded in 2012, Royaloak is one of India’s leading furniture and home décor brands, offering a wide range of furniture solutions for homes and offices. With an expanding retail network and a growing focus on e-commerce, the company has been steadily increasing its footprint across the country.
As part of the mandate, Team Pumpkin will oversee Royaloak’s social media marketing, website management, e-commerce operations and performance marketing initiatives. The agency will also provide strategic support for influencer engagement activities to help amplify the brand’s digital presence.
Through the collaboration, Royaloak aims to enhance customer engagement, improve digital commerce experiences and strengthen visibility across key online platforms. The partnership is expected to support the brand’s broader growth ambitions by leveraging integrated digital strategies to connect with consumers across touchpoints.
Commenting on the partnership, Vijai Subramaniam, Founder and Chairman, Royaloak, said, “As customer journeys increasingly move online, it becomes important for us to create stronger digital experiences that reflect our brand and connect with modern consumers. We look forward to this collaboration with Team Pumpkin.”
Swati Nathani, Co-Founder, Team Pumpkin, added, “We are excited to partner with Royaloak and build impactful digital narratives supported by performance-led strategies and commerce-focused solutions.”
Vinod Khandelwal, Chief Growth Officer, Team Pumpkin, said, “Royaloak’s strong market position presents significant opportunities for digital growth. We look forward to driving measurable business impact through integrated, performance-led digital strategies.”
