Somehow the plastic ban has been activated and it has created a lot of buzz all around Maharashtra. Kirana store owners are facing huge problems and the government is modifying the rules according to need of the hour. Like it happens with every new decision, smart people take the benefit of such opportunities and move happily to new targets.
The impacts of the plastic ban are deeper than what we are seeing. With time consumers will realise its results. It is a collective issue and will change lives of common people in several ways. It becomes a responsibility of brands to handle the situation calmly and support others in doing so. Panic will only result in loss both for the consumers and for the brands.
It is a matter of shame that we don’t such deadly practices ourselves, and wait for a government to ban and then we act like we are good at everything and find cons of anything new someone tries. Mumbai still gets flooded and we call it government’s responsibility, water level is decreasing and who wastes this- govt. or us? bodies are still being reclaimed – but we won’t see a ban or regulation here, because we haven’t yet seen a disaster severe enough to shake us from inaction.
Now let’s talk about what brands can do in this. Companies should have the courage to they make convenient products and boycott all the bad ones. Take the example when consumers stopped buying big shampoo bottles, brands were forced to sell products in sachets. Success of Patanjali showed Indian ayurvedic segment is still strong. Now plastic ban will introduce new innovations and in the end, everything will be solved.
The sooner brands will find alternative packs and packaging, the faster we will see them as responsible. Indian consumers hesitate to support an honest cause, all they need is some support. Enhancing the situation using creative marketing is not only good for business but also a responsibility.
No matter how modern we become, honesty and environment awareness will always remain in trend. What are your views on this? Do let us know in comments.