PhonePe has launched SmartPages, an AI-powered payment page creator integrated into its Payment Gateway (PG) platform, enabling merchants to create and deploy payment-ready webpages in under 10 minutes without coding or design expertise.
The company has said that SmartPages is the first such offering in India’s payment gateway ecosystem and has been designed to help businesses address challenges related to website development costs, technical complexity and content creation, as per media reports.
The tool has allowed merchants to describe their products or services in a few sentences, including in regional languages, following which artificial intelligence has automatically generated product descriptions, selected relevant customer information fields and created a mobile-optimised payment page.
According to PhonePe, SmartPages has functioned as both a copywriter and designer, reducing the time required to launch a payment page from days or weeks to a matter of minutes.
The platform has also supported page creation in vernacular languages, enabling local and regional businesses to build customised payment pages for their target customers. All pages have been automatically optimised for both mobile and desktop devices.
Built directly into the PhonePe Payment Gateway dashboard, SmartPages has provided merchants access to PhonePe’s payment processing infrastructure, multiple payment modes and real-time analytics without requiring additional integrations.
PhonePe has also said that it plans to enhance the product further by introducing advanced AI capabilities that can analyse a merchant’s social media presence and previous campaigns to generate payment pages aligned with the brand’s tone and identity.
The company has stated that it had more than 70 crore registered users and over 5 crore merchant partners on its network as of April 2026.
