Pee Safe has onboarded Smriti Mandhana as its brand ambassador for the Comfort Range, marking the association alongside the brand’s ninth foundation year.
The partnership has aimed to strengthen Pee Safe’s presence in the feminine hygiene segment by focusing on comfort-led products and expanding its consumer reach. Mandhana has represented the brand’s Comfort Range, which includes period panties, panty liners, ultra-thin pads, night pads, and toilet seat sanitizers.
The collaboration has been positioned around encouraging conversations on menstrual hygiene and prioritising comfort as a key aspect of feminine care. The brand has sought to increase awareness and build stronger connections with urban consumers while also expanding its distribution footprint.
Through this association, Pee Safe has focused on promoting comfort as an essential part of feminine hygiene and positioning its product range within everyday usage.
Vikas Bagaria, Founder, Pee Safe, said, “At Pee Safe, the vision has always been to redefine feminine hygiene by placing comfort, dignity, openness, and access at its core. Smriti Mandhana reflects this philosophy effortlessly. Her confidence, originality, and willingness to break the social barriers are a powerful voice for change. This connection represents a big step in the direction of normalizing the dialogue on the subject and encouraging women across the country to put comfort first without compromise.”
Smriti Mandhana said, “I don’t think comfort should ever be something you have to think twice about or compromise on. It should just be a given. That’s what stood out to me about Pee Safe, as they’re trying to make comfort a priority, not an afterthought.”
