As part of its business expansion efforts within the realm of integrated marketing, the brand experiences company- White has partnered with VICE Media Group’s Rohit Tugnait to launch a new content solution division within the company called ‘White Label’.
Poised to cater to the diverse creative, strategic, and production requirements of clients operating in the dynamic video space, the content arm will serve clientele with operations spanning across Delhi, Mumbai, and Bangalore, i.e- the cities where White is operational currently.
Prior to the launch of White Label and coming aboard as CEO, Tugnait was associated with VICE Media and Virtue Worldwide for a period of more than four-and-a-half years, starting September 2019, as Commercial Director.
Before that, he also served as the CEO of Phoenix Content Studio from April 2019 to August 2019; Business Head at 101india.com from July 2016 to March 2019; VP- Sales at Times Television Network from February 2015 to July 2016 and National Head- MTV and MTV Indies at Viacom18 Media from October 2006 to January 2015.
In the past, he also worked with Star TV and BCCL (Times Group).
Expressing his enthusiasm about the partnership Tugnait, Chief Executive Officer, White Label, said, “Vishesh Sahni (Founder – White) has a clear vision of where he wants to take White as an organisation and what it needs to stand for; which resonates perfectly with what I envision for White Label, so it is a great collaboration together for us. We have got most of the Vice team aboard and are ready to create magic for clients.”
To this, Vishesh Sahni, Founder & CEO, White, said, “We have grown rapidly as an organisation, by creating some of the industry’s most talked-about experiences. Our profound understanding of culture equips us to offer meaningful, new-to-the-world thinking for our partner brands. Amidst some conscious, strategic moves as an organisation; the next organic step was to round out the integrated marketing approach by bringing Rohit and the team on to start White Label.”
