P. N. Gadgil & Sons (PNGS) has appointed Sonali Bendre as its brand ambassador, as the jewellery brand looks to strengthen its connection with Indian consumers through a legacy-led campaign.
Launched on May 8, 2026, the campaign features Bendre as the face of the brand’s core identity, spotlighting PNGS’s mangalsutra offerings, traditional jewellery collections and its positioning of jewellery as an heirloom rather than just adornment.
The partnership brings together a brand with over 192 years of legacy and an actor widely recognised for her enduring presence in Indian cinema and popular culture. PNGS said the association is rooted in shared values of tradition, resilience and authenticity.
Bendre, who rose to prominence in the 1990s and early 2000s, has also been recognised for her public journey marked by resilience and grace. The brand said her image aligns with the values it seeks to represent among Indian families and women across generations.
Aditya Modak, CFO and COO, P N Gadgil and Sons, said, “At PNGS, every piece of jewellery we create carries the weight of trust — trust built over 192+ years with millions of Indian families. Welcoming Sonali Bendre as our Brand Ambassador is a natural extension of that promise. She embodies the grace, strength, and cultural pride that define the women who wear our jewellery. This partnership is not just a campaign — it is a conversation we are beginning with a new generation of PNGS women, and we could not have found a more authentic voice to lead it.”
Sonali Bendre added, “Jewellery, for Indian women, has never just been about adornment — it is about identity, memory, and love passed down through generations. P N Gadgil and Sons understands this at a cellular level, and that is what drew me to this partnership. Wearing PNGS jewellery is not a role I am playing — it is a reflection of who I am and what I believe in. I am honoured to be the face of a brand that has been woven into the fabric of so many Indian families’ stories over centuries.”
