OS Studios, a Project Worldwide agency known for building fan experiences for brands like Pokémon, Call of Duty, NBA, and Major League Soccer, has officially launched its operations in India. The agency has established full-service offices in Bangalore, New Delhi, and Mumbai, supported by George P. Johnson India and the Project Worldwide network.
The India launch has marked OS Studios’ entry into a market witnessing rapid growth in gaming and entertainment, where the agency has aimed to address the “experience gap” between heavy brand investment and underwhelming fan engagement. Through its proprietary “Fan Z Operating System,” OS Studios has offered integrated services spanning strategy, broadcast and streaming, experiential marketing, and content.
The agency has been globally recognized for producing the Pokémon World Championships and for collaborating with leading brands including Activision, MLS, NBA, and Twitch. The Indian arm has been positioned to bring this expertise to local brands and audiences, leveraging George P. Johnson India’s experiential and production capabilities.
Client strategy and operations in India have been led by Nrupen Gutta, Strategic Partnerships and Creator Lead, and Yadush Bose, Director – Growth and Client Success. The agency has already been in discussions with several major brands and publishers as part of its market entry.
“The passion of the Indian gaming community is undeniable, and it represents a massive opportunity for brands to build lifelong loyalty,” said John Higgins, CEO, OS Studios. “We are fully committed to this market and are thrilled to launch OS Studios India. We are excited to bring our global ‘Fan Z’ playbook to India.”
“India is one of the most exciting and fastest-growing gaming markets in the world, but the fan experience has not kept pace with the investment,” said Rasheed Sait, Chief Growth Officer, Project Worldwide, India/South Asia. “We are seeing major events with massive budgets fail on fundamental execution. This ‘Experience Gap’ is a huge disservice to both the brands and the passionate fans. OS Studios is here to fix that. We are not a traditional agency; we are audience experts who live and breathe gaming culture. We are here to bring the world-class, authentic experiences that Indian fans and brands deserve.”
