Marketing Mind was in attendance as a Media Partner at one of Asia’s most anticipated marketing and branding conferences in Hong Kong, MarketingPulse. More than 40 marketing experts from nine countries attended this event and shared their knowledge on trending marketing methods, the role of latest technologies that are affecting the marketing industry and factors that helped brands to achieve success in past few years.
Our representatives got a chance to interview some of the experts and Tony Chow, Regional Director, Creative & Content Marketing, Asia Pacific Marriott International shared his thoughts on content marketing. One of the important questions we asked him was about the strategies Marriott follows, to which he replied that it is not easy to attract customers with traditional methods and today’s online consumer must be engaged with emotional content marketing.
He believes that today’s travellers are not like traditional loyal customers and growing technology is the reason for that. According to him, marketing strategies should be more customer-centric and only providing information about services may not work in the favour of any brand.
His words are very informative as it is really confusing for marketers to make an impact on the modern tech-savvy audience. Learning new techniques has become very important for marketers as everything is changing very quickly in this industry.
We will be sharing more such interviews in coming few days, keep following us and do let us know about your comments on Tony’s thoughts.
