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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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OnePlus 6 Breaks Records By Selling 1 Million Units In 22 days In India

Shubham Sachdeva by Shubham Sachdeva
August 2, 2018
in What’s Buzzing
A A

Greetings for OnePlus lovers as the company has witnessed record-breaking sales of over 1 million units within 22 days of its launch.

Source

The founder and CEO Pete Lau revealed about this and said “Since before OnePlus launched, we’ve always taken care to listen closely to our users and deliver smartphones which combine design and power. The OnePlus 6 is our most balanced handset yet, combining style and speed for a unique experience. Our approach has been rewarded by returning users and new customers alike, and we’re grateful to the OnePlus community as the OnePlus 6 has become our fastest selling handset ever.”

Source

The previous smartphone of OnePlus which crossed this mark were OnePlus 5 and 5T, but it took them over three months to achieve it. This means that OnePlus 6 is selling three times faster than the company’s 2017 flagship phones. Last year, OnePlus saw an increase in its sales by 139% In North America alone and the company is expecting similar results for this year.

Also Read: Amazon Used A Great Marketing Trick To Make Users Experience The Speed Of OnePlus 6

Source

As per Hong Counterpoint Research, OnePlus overtook Apple and Samsung in the April to June quarter by capturing 40% share of the Indian premium smartphone market with devices priced over Rs 30,000.

Lau believes that India is the benchmark of OnePlus for creating successful global products and in only 5 years the company has grown to become a global presence across 35 countries. This is a big achievement considering the competition in mobile market.

Also Read: Samsung Gets Trolled For Making Fun Of OnePlus 6 Tagline

OnePlus 6 is available in 6GB RAM/64GB storage, 8GB RAM/128GB storage and a special limited Marvel Avengers Limited Edition, which comes with 8GB RAM and a 256 GB storage option.

To celebrate the success of OnePlus 6, a new offer called ‘Community Celebration Season’ was launched in which buyers purchased the phone between June 15 and June 26, were given a chance of winning another OnePlus 6. Everyday 2 winners were announced taking the total to 24 winners.

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