One Hand Clap has acquired seeding and distribution firm Agenseed, marking its entry into the distribution segment as it expands its role in the marketing value chain.
The agency has projected that the distribution vertical will contribute up to 15% of its overall revenues over the next 12–18 months, indicating a shift beyond creative services.
The move has come as amplification has become central to campaign performance. With over 90 million posts shared daily on Instagram and brands allocating 25–35% of digital budgets toward distribution and creator-led reach, agencies have increasingly integrated propagation into their offerings.
Agenseed, founded by Monish Hardasani and Akram Malik, has been positioned as the dedicated distribution arm of One Hand Clap. The acquisition has aligned with the agency’s strategy to build a full-stack creative and distribution model.
Founded in 2019 by Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI, and Chetak. The agency has also secured investment from Zerodha co-founder Nikhil Kamath.
The development has reflected a broader shift in the agency ecosystem, with firms building end-to-end capabilities to compete in a fragmented digital landscape.
Aakash Shah, Founder, One Hand Clap, said: “The future of advertising is not just about executing great ideas, but it’s about placing them intelligently. This acquisition is a strategic step toward building a more complete creative business. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams and accelerating our growth trajectory. With Agenseed, we’re adding depth to how our ideas travel. Monish and Akram bring strategic sharpness and a fresh, narrative-driven thinking that perfectly complements our creative DNA.”
Monish Hardasani, Co-Founder, Agenseed, added: “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source, helping campaigns gain momentum faster and more organically.” The integration earlier into the creative process would help campaigns gain stronger cultural traction.
