Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Meta’s Ad Revenue Goes Up 26.81% From $28,101 Million To $35,635 Million In Q1FY24

Meta has reported a stark 26.81% increase in its Advertising Revenue for three months ended March 31, 2024, for it has amassed a total of $35,635 million in Q1FY24 as opposed to the $28,101 million it clocked in during Q1FY23. With this, the Ad Impressions delivered across Meta’s Family of Apps shot up 20% and Average Price Per Ad increased 6% on a YoY basis.

MM Desk by MM Desk
April 25, 2024
in What’s Buzzing
A A
Meta’s Ad Revenue Goes Up 26.81% From $28,101 Million To $35,635 Million In Q1FY24

In the first quarter of the current fiscal year, Meta has reported a 27.26% increase in its Revenue as it amassed $36,445 million in Q1FY24, juxtaposed to the corresponding period of FY 2023 where the same stood at $28,645 million.

Of the total revenue, it was the tech major’s Advertising Revenue which went up 26.81% to $35,635 million in Q1FY24, from $28,101 million in the first quarter of the previous fiscal year.

Adding to this was Meta’s Other Revenue which stood at $380 million in Q1FY24, up 85.36% from Q1FY23’s $205 million, contributing to the company’s revenue from its Family of Apps.

For the three months ended March 31, 2024, the third element which added to Meta’s Total Revenue was Reality Labs which added another $440 million in Q1FY24, which is 29.79% higher than $339 in Q1FY23.

During the period between January 1 to March 31, 2024, its Family Daily Active People increased by 7% on a year-over-year basis to 3.24 billion; Ad Impressions delivered across its Family of Apps go up 20% along with Average Price per Ad getting increased 6% on a YoY basis.

Similarly, Meta’s Income from Operations was also up 91.20% on a YoY basis to $13,818 million in the first quarter ended March 31, 2024, juxtaposed to the first quarter of previous fiscal wherein it stood at $7,227 million.

Being the parent company of Facebook, Instagram, WhatsApp and more, the tech giant’s Total Cost and Expenses, on the other hand, shot up 6% on a year-over-year basis to $22.64 billion with headcount being reduced 10% YoY to 69,329 employees.

Of this Total Cost and Expenses, Meta’s expenditure on Marketing and Sales went down 15.77% to $2,564 million in Q1FY24 from the corresponding period of the previous fiscal year wherein the tech giant had spent $3,044 million on the same.

Moreover, the Net Income of the tech major stood at $12,369 million in Q1FY24 which is 116.66% higher than that of the corresponding period last year wherein it accounted for $5,709 million.

Commenting on the quarterly update, Mark Zuckerberg, Founder and CEO, Meta, stated, “It’s been a good start to the year.”

“The new version of Meta AI with Llama 3 is another step towards building the world’s leading AI. We’re seeing healthy growth across our apps and we continue making steady progress building the metaverse as well,” he added.

Furthermore, Meta in its CFO Outlook Commentary also mentioned that it expects second quarter 2024 total revenue to be in the range of $36.5 to $39 billion as its guidance assumes foreign currency is a 1% headwind to year-over-year total revenue growth, based on current exchange rates.

“We expect full-year 2024 total expenses to be in the range of $96-99 billion, updated from our prior outlook of $94-99 billion due to higher infrastructure and legal costs. For Reality Labs, we continue to expect operating losses to increase meaningfully year-over-year due to our ongoing product development efforts and our investments to further scale our ecosystem,” it mentioned.

In its commentary, it also went on to add, “We anticipate our full-year 2024 capital expenditures will be in the range of $35-40 billion, increased from our prior range of $30-37 billion as we continue to accelerate our infrastructure investments to support our artificial intelligence (AI) roadmap. While we are not providing guidance for years beyond 2024, we expect capital expenditures will continue to increase next year as we invest aggressively to support our ambitious AI research and product development efforts.”

“Q1 was a good start to the year. We’re seeing strong momentum within our Family of Apps and are making important progress on our longer-term AI and Reality Labs initiatives that have the potential to transform the way people interact with our services over the coming years,” it reaffirmed.

Related Posts

What @idfcfirststories Says About the Future of Brand Communication
What’s Buzzing

What @idfcfirststories Says About the Future of Brand Communication

by MM Desk
July 8, 2026

In this smartphone age, brands today aren't just competing for attention, they're competing for connection. With the increase in consumption...

MS Dhoni, Mahendra Singh Dhoni, Dream11, Gulf Oil India, Mastercard, Lay's, Oreo, EMotorad, Netmeds, redBus, McCann Worldgroup, SEVEN, Cars24, Garuda Aerospace, Khatabook, HomeLane, BluSmart, LightFury Games, Shaka Harry, Tagda Raho, Rigi, House of Biryani, Kuku FM, Chennaiyin FC, Ranchi Rays, Dhoni Entertainment, Ziva, Gajraj Rao
What’s Buzzing

More Than Captain Cool: MS Dhoni’s Extraordinary Brand Endorsement Journey At 45

by MM Desk
July 7, 2026

Some cricketers are remembered for their records. Some are remembered for their trophies. And then there's Mahendra Singh Dhoni, a...

Latest

Honasa Consumer Elevates Shivang Jain As CEO Of BTM Ventures

Honasa Consumer Elevates Shivang Jain As CEO Of BTM Ventures

July 14, 2026
Marketing Mind Unveils The AdAura Awards 2026 - Celebrating The Power Of Brand Impact

Marketing Mind Unveils The AdAura Awards 2026 – Celebrating The Power Of Brand Impact

July 14, 2026
mFilterIt Launches Agentic AI Campaign Platform mPulse

mFilterIt Launches Agentic AI Campaign Platform mPulse

July 14, 2026
YAAP Digital Appoints Raj Nayak As Chairman & MD

YAAP Digital Appoints Raj Nayak As Chairman & MD

July 14, 2026
Jasmine Dugar Joins Zomato As Marketing Lead – Rider Marketing

Jasmine Dugar Joins Zomato As Marketing Lead – Rider Marketing

July 14, 2026
Meta Responds To Government Notice On CSAM Ads, MeitY Begins Review

Meta Responds To Government Notice On CSAM Ads, MeitY Begins Review

July 14, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.