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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Maverick Global Secures Shiv Naresh Sports’ Digital Marketing Mandate

One of the leading sports companies in India, Shiv Naresh Sports, has entrusted Maverick Global with its digital marketing and communications mandate. The digital specialist agency will focus on developing impactful campaigns aligned with the brand's objectives to enhance the brand's digital presence, visibility and reach, particularly targeting Gen-Z and Millennials.

MM Desk by MM Desk
May 2, 2024
in Advertising
A A
Maverick Global Secures Shiv Naresh Sports’ Digital Marketing Mandate

One of the prominent brands in the Indian sporting landscape, Shiv Naresh Sports has assigned its digital marketing and communication mandate to Maverick Global.

Based in New Delhi, Shiv Naresh Sports is a well-established sports company recognized for its manufacturing, supply, and export of high-quality sportswear, sports shoes, synthetic tracks, sports kit bags, electronic scoreboards, and LED display screens across India and international markets such as Spain, USA, Canada, U.K, Australia, and West-Indies.

Notably, the company has recently endorsed Rio Olympic players, hockey India, and swimmers.

As part of the partnership, the digital specialist agency, Maverick Global will focus on developing impactful campaigns aligned with the brand’s objectives and deploy targeted digital campaigns to uphold Shiv Naresh’s reputation as a trailblazer in the sports industry, catering to the evolving needs of sports enthusiasts.

With an aim to enhance the brand’s digital presence and reach, particularly targeting Gen-Z and Millennials, the digital specialist agency will also be leveraging innovative digital strategies to strengthen Shiv Naresh’s positioning as a prominent player in the sports industry.

Commenting on the development, Omm Dev Sharma, Director, Maverick Global, said, “We are delighted to collaborate with the esteemed brand Shiv Naresh Sports. Shiv Naresh has a long-standing reputation for supporting Indian players with high-quality sports apparel and equipment. Our objective is to expand its reach and create awareness among aspiring athletes. As sports enthusiasts ourselves, partnering with a brand that shares our commitment to motivating athletes brings us immense joy and energy to deliver innovative campaigns.”

To this, Shiv Prakash Singh, Managing Director, Shiv Naresh Sports, added, “We are pleased to appoint Maverick Global as our communication partner. While we have been actively involved in various initiatives, we recognize the need to enhance our mass appeal and digital presence. With Maverick Global expertise, we aim to amplify our brand visibility and educate a wider audience about Shiv Naresh products. We trust that Team Maverick Global will elevate our brand to new heights.”

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