Pokemon Go is one of those case studies that can help marketers with a lot of lessons to implement in future. Just after few days of its launch Pokemon Go became one of the most favourite android games ever. It remained on most grossing games list for a long time and there must be some reasons behind this.
The success of Pokemon Go helped Nintendo’s to cross the net worth of $9 billion. Below are some tips every marketer should learn from Pokemon Go.
1. Engagement is the key to success
One thing that made Pokemon Go different from other games is the engagement it brought from the users. Some of the players got so much involved in the game that they ignored the real things around them. It is not good to do that but we should give some credit to the creators for making the game so amazing that it was difficult to ignore after starting.
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2. Nostalgia is very effective
Marketing is all about making customers feel the need for your product or service. People in the age group of 20-35 right now have enjoyed Pokemon in their childhood days and everyone likes to feel the same fun again. Making Pokemon enter into the lives of people through Augmented Reality was a good idea.
3. Simplicity is awesome
Simplicity is very important both for making a product and marketing it. Good marketers deliver the information about their brand in a simple and easy way to understand. Getting started with Pokemon Go was very simple, easy and fun.
4. Technology han help a lot
Another thing that helped Pokemon Go to become popular so quickly was games with such technology were not that good before this. If technology is used perfectly in marketing campaigns it can surely draw the attention of your target audience.
5. Curiosity creates demand
Pokemon Go created a sense of curiosity among gamers. This is one great thing a marketer can do to sell a product in large numbers. Curiosity tends to make people buy the product with the feeling of trying it. This is the reason for the increase in demand for products which have something unique.
