Manforce Condoms, a brand from Mankind Pharma, has onboarded actor and model Manasvi Mamgai as its newest brand ambassador.
The brand has expanded its ambassador lineup, which already includes Sunny Leone and AI-powered persona Myra Kapoor. This addition has reflected the brand’s evolving communication strategy and its focus on engaging modern consumers.
Manforce has continued to focus on strengthening its positioning in the sexual wellness category. The association with Mamgai has added to its efforts to build a more contemporary and product-focused narrative.
The company has maintained its presence in the flavoured condom segment while also expanding into the non-flavoured category with products such as the King Thin range and King Dot. This shift has aligned with changing consumer preferences and demand for varied product experiences.
The brand has aimed to build more direct and relatable communication as it evolves its storytelling approach. Mamgai’s addition has supported this transition towards a more product-led and culturally relevant narrative.
Joy Chatterjee, Vice President and Head of Sales and Marketing for Consumer Division, Mankind Pharma, said, “Manforce, as a leading brand in the condom category, has built a strong legacy in the flavoured segment, earning the distinction of being the ‘king of flavours’. As consumer preferences evolve, we have also expanded our focus to the non-flavoured segment with offerings such as the Manforce King Thin range and Manforce King Dot, which provide a more natural experience.
In this context, Manasvi brings a distinctive blend of confidence and credibility that complements the brand’s voice. As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience. Her association with Manforce marks an important step as the brand continues to evolve towards more confident and globally resonant storytelling. She brings a modern, culturally fluent voice that aligns with Manforce’s future-facing outlook and its commitment to engaging today’s audiences in a bold yet responsible way”.
Manasvi Mamgai, Actor and Model, said, “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness and responsible conversations, while continuously evolving its narrative towards more meaningful communication. It is exciting to be part of a journey that focuses on connecting with today’s consumers in a relevant and responsible way.”
