Aiming to increase its social media presence and improve its awareness-oriented performance marketing initiatives, makeO, one of India’s largest clinical beauty platforms, has once again entrusted digital marketing agency Django Digital with its digital mandate.
The two had first come together for a collaboration in 2022.
That being said, under this renewed partnership, Django Digital will lead makeO’s digital strategy across all social media channels, delivering a seamless blend of creativity and data-driven results.
As per the mandate, Django Digital will be responsible for managing makeO’s key brand- toothsi and the skincare services vertical, on social media, enhancing consumer engagement, and increasing brand recognition.
This isn’t the first time in a while that Django Digital has made headlines for continuing its association with clients.
Earlier this year, the agency came to the forefront when Nilon’s, one of the leading FMCG brands in the country, reinstalled its partnership with Django Digital and assigned the agency its 360-degree digital mandate, encompassing E-commerce and Q-commerce marketing.
Recognised for its expert-backed skin treatments and advanced experience centre treatment, makeO is known for transforming the beauty sector by delivering professional-grade services and hence, with this development in place, Django Digital will continue to strengthen makeO’s brand presence by emphasising its convenient and superior at-home services and advanced experience centre treatments, both of which enable clients to accomplish their desired skin goals.
Having said that, since makeO is a parent to toothsi, Django Digital as per the mandate will also be responsible for highlighting the benefits of the teeth aligners and how they allow for a discreet, effective, and hassle-free smile makeover experience.
Commenting on the mandate continuation, Shivang Shah, Co-founder, Django Digital, said, “We are excited to continue our adventure with makeO. Our priority will be to create an engaging online presence and build a strong community through our initiative. makeO Skin and toothsi are game changers in their respective fields, and we’re thrilled to help them achieve new heights.”
To this, Shuchita Wadhwa, Chief Marketing Officer, makeO, added, “We are excited to further strengthen our partnership with Django Digital. Their expertise in Digital Marketing complements our mission of making clinical beauty accessible to everybody. With Django’s help, we hope to continue to reach a wider audience and continue to educate our consumers about the new age smile correction treatment that we provide.”
