Madison Media has crossed the ₹500 crore mark in new business between October 2025 and March 2026, according to industry sources, indicating continued growth for the independent agency.
Sources have indicated that the agency has added a wide mix of clients during this period. Names being discussed have included Tata Consumer Products Limited, Zurich Kotak General Insurance, Blackberrys, Omega Watches, Wipro, BCCI and IPL Fan Park, among others. These additions have spanned sectors such as FMCG, BFSI, automotive, retail, luxury and real estate, reflecting a broader cross-sector presence.
The growth has been attributed to the agency’s investments in technology-led planning tools, including its proprietary platforms MbrAIn and Growth Planning System (GPS). MbrAIn has been positioned as an AI-led media planning engine aimed at identifying growth opportunities and enabling full-funnel strategies. GPS has been designed as a planning framework tailored to India’s diverse consumer and regional landscape. Together, these systems have supported improvements in planning speed, insights and execution.
Part of Madison World, Madison Media has remained one of India’s largest homegrown communication agencies. It has been ranked the world’s third largest independent media agency by RECMA and has received recognition at industry platforms, including Media Agency of the Year at the e4m Prime Time Awards 2025 and Outdoor Media Agency of the Year at the e4m NEON OOH Awards 2025. The agency has reportedly won over 300 awards in the past two years.
Madison Media has handled media planning and buying for brands across sectors, including Asian Paints, Titan Company, Pidilite Industries, CEAT, Blue Star, Cipla Health, Samsonite, Licious, Raymond, BigBasket, Tanishq, Parle Agro, Bajaj Electricals, Tata Motors, Swiggy, Kotak Mahindra Bank, Lodha Group, Aditya Birla Capital, Indira IVF and Parag Milk Foods, among others.
