Lufthansa has launched an out-of-home (OOH) campaign in India in partnership with WPP Media, aimed at strengthening engagement for premium travel through large-scale urban activations. Conceptualised and executed by WPP Media, the campaign is built around Lufthansa’s global brand message, “Every journey is a new beginning. All it takes is a yes,” and is being deployed across key cities and landmark locations.
The campaign uses a mix of physical installations, real-time data integration, and projection-based formats. In Mumbai, a billboard installation featured a 3D model of Lufthansa’s Allegris Business Class seat to demonstrate the onboard experience.
Across Delhi, Mumbai, and Bengaluru, digital billboards along airport routes displayed live flight information, combining utility with brand messaging. The Mumbai Sea Link was also used for a large-scale projection mapping installation, displaying the campaign message across the structure.
Through these executions, the campaign moves beyond standard outdoor formats to deliver interactive and context-driven brand communication. The initiative reinforces Lufthansa’s positioning in the premium travel segment while highlighting WPP Media’s role in delivering integrated, large-format media solutions.
Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia and Pacific, Lufthansa Group ambition to craft memorable experiences and inspire travellers to embark on new journeys. These innovative out-of-home activations masterfully bring that vision to reality, forging deeper connections and sparking our guests’ aspirations, where every journey begins with a ‘yes’.”
Ajay Mehta, Head, Media Solutions, WPP Media India, “WPP Media is consistently focused on crafting experiences that resonate deeply, fostering connections that transcend traditional advertising formats. This collaboration with Lufthansa Airlines exemplifies our capability to leverage innovation in OOH to create truly memorable brand moments, inspiring audiences and reinforcing our clients’ leadership in their respective sectors. By blending cutting-edge technology with profound insights, such initiatives demonstrate the power of creative media solutions in driving tangible brand affinity and awareness.”
