Digital marketing agency Liqvd Asia has won the digital communications mandate for Woodland. Under the mandate, the agency has been tasked with handling the brand’s digital communications, including social media management, influencer collaborations and brand storytelling across digital platforms.
The agency has also been responsible for developing platform-first content strategies, campaign narratives and community engagement initiatives aimed at strengthening Woodland’s presence across social platforms and creator communities.
Woodland, known for its outdoor footwear and apparel, has built strong recall among Indian consumers over the years. As the brand has continued to expand its digital presence, the partnership with Liqvd Asia has focused on building consistent storytelling and deeper engagement across social and creator ecosystems.
Through this mandate, Liqvd Asia has been working closely with Woodland to shape the brand’s digital narrative and strengthen its connect with both existing consumers and younger digital audiences.
Nikita Malhotra Singh, Head Digital Marketing, said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways. Their vision for our social media mandate aligns perfectly with our goal of inspiring the next generation of adventurers to gear up and explore the great outdoors.”
Arnab Mitra, Founder & Managing Director, Liqvd Asia, added, “Woodland is a brand with a strong emotional recall in India, built on a legacy of adventure, durability, and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging, and culturally relevant.”
Monish Sanghavi, Business Head, Liqvd Asia, said, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens Woodland’s connect with loyal consumers and younger audiences alike.”
