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    Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy

    Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy

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    From Sugar To Substance: Rethinking Child-Centric Marketing For A Healthier Generation

    Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India

    Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India

    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

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    Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy

    Beyond Impressions How CTV + Data Partnerships Are Reshaping Brand Strategy

    contextual marketing, Manu Sankar Das, MediBuddy, data-driven insights, consumer privacy, emotional relevance, platform-specific strategies, location-based marketing, timing in marketing The Art Of Contextuality In Marketing

    The Art Of Contextuality In Marketing

    How AI Is Transforming The Creation, Planning & Measurement Of Advertising In India

    How AI Is Transforming The Creation, Planning & Measurement Of Advertising In India

    child engagement, healthy rewards, gamified learning, parental expectations, responsible marketing From Sugar To Substance: Rethinking Child-Centric Marketing For A Healthier Generation Gamified learning, healthy rewards, responsible marketing, parental expectations, holistic development, digital etiquette, Race to Space, Kennedy Space Center, user-generated creativity, sustainability campaign

    From Sugar To Substance: Rethinking Child-Centric Marketing For A Healthier Generation

    Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India

    Marketing To The Young & The Restless: Cracking The Code Of Gen Z Engagement In India

    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

    Not A Sprint But A Marathon How Short-Form & Long-Form Content Complement Each Other

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Libas Partners With Zepto To Deliver In Over 50 Cities Across India

Libas partners with Zepto to deliver its signature styles in just 10–12 minutes across 50 cities, including Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. A new brand film captures the chaos of outfit planning—now solved instantly with a tap

MM Desk by MM Desk
May 19, 2025
in Marketing
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Libas Partners With Zepto To Deliver In Over 50 Cities Across India Libas partners with Zepto to deliver its signature styles in just 10–12 minutes across 50 cities, including Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad. A new brand film captures the chaos of outfit planning—now solved instantly with a tap Libas partners with Zepto, offering delivery of its signature styles in just 10–12 minutes. With availability in 50 cities, including key metropolitan hubs such as Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, the launch brings a curated selection of Libas’ kurta sets, co-ord sets, and everyday fashion essentials to Zepto. To mark the tie-up, the two brands have launched a snappy, relatable brand film capturing the age-old chaos of outfit planning—now fixed at the tap of a button. Link to the ad campaign: “At Libas, we’re constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery—it’s about empowering our customers with instant access to style, no matter the occasion. We’re excited to be among the first fashion brands in India to embrace quick commerce at this scale,” said Sidhant Keshwani, Founder and CEO, Libas. Devendra Meel, Chief Business Officer, Zepto, shared, “Our mission has always been to make lives easier—this time, we’re bringing that promise to your wardrobe. Fast fashion isn’t just a trend—it’s now a timeline and we are glad to have Libas trust Zepto to reach their customers.”

Libas partners with Zepto, offering delivery of its signature styles in just 10–12 minutes. With availability in 50 cities, including key metropolitan hubs such as Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, the launch brings a curated selection of Libas’ kurta sets, co-ord sets, and everyday fashion essentials to Zepto.

To mark the tie-up, the two brands have launched a snappy, relatable brand film capturing the age-old chaos of outfit planning—now fixed at the tap of a button.

Link to the ad campaign:

“At Libas, we’re constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery—it’s about empowering our customers with instant access to style, no matter the occasion. We’re excited to be among the first fashion brands in India to embrace quick commerce at this scale,” said Sidhant Keshwani, Founder and CEO, Libas.

Devendra Meel, Chief Business Officer, Zepto, shared, “Our mission has always been to make lives easier—this time, we’re bringing that promise to your wardrobe. Fast fashion isn’t just a trend—it’s now a timeline and we are glad to have Libas trust Zepto to reach their customers.”

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