Based on the results from the recent ONE Asia Creative Awards wherein India’s winning tally stood at 16 metals, of which Leo Burnett India Mumbai had won 9 metals including the only Green Award and Ogilvy India secured 8 metals, the former has now ranked at the 5th spot in the APAC region for ONE Asia Creative Rankings 2024.
The top 10 agencies in the APAC region for 2024 as per The One Club’s 2024 ONE Asia Creative Rankings are:
- Colenso BBDO Auckland
- Ogilvy Singapore
- Cheil Hong Kong
- Leo Burnett Taiwan Taipei
- Leo Burnett India Mumbai
- Dentsu Digital Tokyo (tie)
- Platinum Tokyo (tie)
- TBWA\Media Arts Lab Tokyo
- CHEP Network Melbourne
- Wolf BKK Bangkok
And the top-ranked countries in the region are:
- New Zealand
- Japan
- Singapore
- Thailand
- India
Furthermore, the top-ranked entrants by category, as per One Asia Creative Rankings 2024 are as follows:
- Independent Agency: Chao Toe Bangkok, Choojai and Friends Bangkok (tie)
- Agency Network: BBDO Worldwide
- Holding Company: Omnicom Group
- Brand-Side/In-house Agency: Our Lego Agency Shanghai
- Brand: Pedigree
- Non-Profit Client: Asuniwa/Think Name Project
- Production Company: Nexus Studios London
This year, the single highest-ranked work was “Adoptable. By PEDIGREE.” for Mars by Colenso BBDO Auckland, working with Nexus Studios London.
The ONE Asia Creative Rankings is based on a point value system for winning work as follows: Gold 30 points, Silver 14, Bronze 6, Merit 2, Green Awards, Sustainable Development Goals Awards, and Best of Discipline 60 each, and Best of Show 90.
ONE Asia winners which are ranked globally, regionally and by country, are also included in The One Club’s Global Creative Rankings, to be announced in early January 2025. That comprehensive ranking combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards.
